Summary of the famous book Permission Marketing by Seth Godin.
In this book, author Seth Godin introduces the concept of Permission Marketing, as opposed to the more traditional Interruption Marketing, where the consumers willingly receive marketing messages as they have opted-in for the same. In Permission Marketing, the marketer gives incentives to the prospects who volunteer and grant their permission to be marketed to. This marketing technique is considered to be more effective that Interruption Marketing because the marketer is talking to a willing audience, instead of interrupting an unsuspecting one.
The summary is concise, but covers all the relevant learning from the book.
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