Excerpt From Summary of Todd Herman's The Alter Ego Effect
#1
The Alter Ego Effect allows you to play a different character, one that is better suited for you, and perform better in that character than your original self.
#2
The alter ego is the part of you that feels like you’re doing what you want, doing it for your own reasons, and getting caught up in the flow of the activity. It turns out there’s research that supports the benefits of alter egos.
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