Introduction to Electronic Distribution for Hotel Management - John C. Niser PhD & Martha Coussement PhD

Introduction to Electronic Distribution for Hotel Management

By John C. Niser PhD & Martha Coussement PhD

  • Release Date: 2012-08-18
  • Genre: Professional & Technical

Book Synopsis

This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.

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