found contagious to be interesting to an extent, but feel many of the points were dragged out too long.

Too repetitive. Seemed like it needed to fill pages, rather than share points.

Great and valuable read

Great book for advertising industry

Read once, and as an entrepreneur.. one of thee best books I’ve ever read. No such thing as common sense. “You can learn from a ROCK how to be STILL.” And this is a book. You do the math!

I recommend it to anyone that needs an understanding of the “why” behind what makes things catch on.

Nipsey hussle brought me here good read

I really appreciate all the insight and research that went into this book. It's a practical guide for people in marketing and PR. I will be using the STEPPS mentioned in this book as a guide from now on.

I am a student of the University of Baltimore and I am writing a review for this book for an assignment. Over all this was a pretty good read for, a little slow at times and at times was hard for me to want to keep up with, but for the most part had very useful information, especially for this day in age when things go viral quickly. In this book Jonah Berger talks about why things catch on or go viral in a sense. Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch on and companies can use these to market their company and be successful with creating a buzz about their company or product. The STEPPS include, Social Currency, Triggers, Emotions, Public, Practical Value and Stories. Social Currency deals with how much people are talking about you and your brand. It is assumed that people should be talking about you, definitely in a good way to get the buzz going about you, your company or brand. Triggers are things that I someone hears them it makes them think of your company. For instance if someone says the word Apple, it is not only now associated with eating an apple, but apple the brand. The next is Emotions, what emotions does your company give off , what feelings do customers get when they hear or think of your brand ? Public means that no one is taking about you or your company if there is nothing out there for them to see. For instance a shirt that has the Apple logo will stand out and cause people to notice it. Practical Value deals with news you can use, basically how helpful is this to me ? How does this benefit me ? Stories deals with your product or idea having a story to it . People like to tell stories and if you have a good one it can benefit you in the long run.

No real insight in this book. About 90% is common sense.