The Ride of a Lifetime - Robert Iger

The Ride of a Lifetime

By Robert Iger

  • Release Date: 2019-09-23
  • Genre: Management & Leadership
4.5 Score: 4.5 (From 122 Ratings)

Book Synopsis

#1 NEW YORK TIMES BESTSELLER • A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

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Latest Impressions

  • The Ride of a Lifetime

    By alko088
    This book is a must read for everyone. Not only does it make you really appreciate the Disney brand. It reminds you of the basic values that make not only businesses great but when used in your everyday relationships with friends,family and everyone you come in contact will make the world a better place to be. Thanks for writing this, the optimism of the book was something most of us need on a day to day basis.
  • Bob Iger... the example!

    By One Luv 94
    What an incredible read! I’ve long been a fan of Disney and Bob and the detailed lessons he shares in his stories are invaluable. A must read for aspiring entrepreneurs, business leaders and students. This is leadership from one of the most effective CEOs of all time. This is leadership at its finest! The chapter Innovate or Die is easily the best in the book. The entire book is a gift to read but that chapter should be put in front of every executive out there. I particularly enjoyed the talk of needing more from the team but understanding that more would need to be present in order for that to work. Amazing book, please add to your library and read!