Bobby Hundreds, a known member of the world of streetwear, gives a much needed view on such a vague part of modern youth culture. As a dude who also disliked the Von Dutch, Ed Hardy, Lisa Frank bedazzled Famous belt era, i do not say this as a direct fan of his but as someone who has been waiting on a tale from inside the culture as a successful, tried and true member of it. His writing skills are great. The way he describes the city of LA and his era through metaphor and such easy yet enveloping ways is impressive. I guess it proves his chops behind his blog. I learned a lot. This book touches on a lot of topics. advice for building a brand has its own section as well. I enjoyed this one.