Have some good content on how we get hooked by matrix

It’s a solid book on creating great products.

If you’re building consumer tech (or anything that hinges on user/customer engagement), this is a must read. Amazing insight on what makes products sticky with helpful guidance and checkpoints for founders who are building new products. 5 stars!

This book gives a great overview of how to build or incorporate habitual actions from your user base within your product while providing substance and proof.

Been on my reading list for a long time. Great insights on how to create habit forming products or solutions- for the good..

Don't try building a consumer app till you've read this book. You may know a lot about driving user engagement - but this is a comprehensive list of sights on driving engagement. Use it as a brainstorming tool with your team as the author urges at the end of every chapter.

Easy to read and gives plenty of examples. The main focus is on technology.

I would call this an essential book into the mind of a successful businessman. It is packed full of useful information and charts on how to create consumers that keep coming back for more products over and over again and with out them even knowing it. It shows us how to know what products will become popular and how to make people want to buy something they don't really need.

Wonderful book for anyone starting a business or anyone in or interested in Marketing or Advertising. Short read but explained a lot about what "hooks" our interest. Worth checking it out!

If your in retail, marketing,and or advertising, this is a must have. This book talks about how to get consumers to buy your merchandise that you sell to make their lives easier and keep them coming back. Just fantastic a must read.