Summary of the Book Word of Mouth Marketing By Andy Sernovitz - Jaya Jha

Summary of the Book Word of Mouth Marketing By Andy Sernovitz

By Jaya Jha

  • Release Date: 2014-02-19
  • Genre: Study Aids

Book Synopsis

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans?
   
Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?
    
In this book, word of mouth expert Andy Sernovitz teaches you exactly how you can create passionate, loyal fans that do your marketing for you, for free.

The summary is concise, but covers all the relevant learning from the book.

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